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Born 1962, El Paso, Texas
"Ruben Esparza is the outsider using the visual language of the marketing/advertising aesthetic. The corporate insider who makes incisive, subversive and witty comments about our 'consumerist world gone amok!' His work is pointedly subversive, using prepackaged text and highly stylized and simplified images to create 'readable stop signs'. In the juxtapositions of seemingly very simple elements, Esparza creates highly complex ideas that undermine each other. He customizes his modular images to satisfy our ever-changing psychic demographics. In Esparza's world, where the institutions of consumerism exist to fulfill all our desires, his work exists, custom-fit, to swing on the pendulum between joy and terror. Consumers no longer need to fritter their time away with the process of trauma when they can acquire Esparza's prepackaged angst."
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BIOGRAPHY
1982, The Art Institute, Houston, Texas
Lives in Los Angeles, California
SOLO EXHIBITIONS
1999-00 "New Paintings, Mostly Diptychs," Beyond Baroque, Venice, California.
1998 "Blue LA/NY," The Doyle/Logan Gallery, West Hollywood, California.
1997 "Mascots, Logos and Trademarks," Beyond Baroque, Venice, California.
1996 "Small Baby Logos," Infinity Gallery, Boston, Massachusetts.
1996 "ED ED E," Beyond Baroque, Venice, California.
1996 "Ruben Esparza Installation," Poodle Lounge at Zen, Los Angeles, California.
2001 "Hecho en Califas: The Last Decade," Plaza de la Raza, Los Angeles, California.
(traveled to: Mexican Heritage Plaza - San Jose, Richmond Art Center - Richmond,
La Raza Galeria - Sacramento, Arte Americas - Fresno, Centro Cultural - San Diego)
2000 "East of the River: Chicano Art Collectors" Santa Monica Museum of Art, SM, California.
2000 "I.Q. Pop" Soolip Gallery, West Hollywood, California.
2000 "Iconoclash" Circle Elephant Art Gallery, Hollywood, California.
2000 "L.A. National Juried Art Exhibition 4," Ruth Bachofner Gallery, Santa Monica, California.
2000 "Show 2000," Patricia Correia Gallery, Santa Monica, California.
1998 "Erotica," The Advocate Gallery, Los Angeles, California.
1998 "Salon du Petit," Gallery 825, Los Angeles, California.
1997 "New Identities LA," Self Help Graphics, Los Angeles, California.
(traveled to: Korean Cultural Center - Los Angeles, La Casa de La Raza - Santa Barbara,
Beyond Baroque - Venice, Watts Towers Art Center - Los Angeles)
1995 "Rust," The Onyx Gallery, Hollywood, California.
1995 "Sex is," Allen Raz Studio, Hollywood, California.
1994 "Salad Daze 2," The Onyx Gallery, Hollywood, California.
Gilbert, Rick "Conceptual Pop", Artweek, September, 2000.
Lou, Richard "Ruben Esparza" Hecho en Califas Exhibition Catalog, January, 2000
Chavez, Luiz "Ruben Esparza" Tentaciones, July 1. 2000, p.14
Frank, Peter "Hecho en Califas, Pick of the Week" LA Weekly, March 24-30, 2000, p. 154.
Muchnic, Suzanne "LA's Boathouse Resurfaces" Los Angeles Times, January 28, 2000 , p. F37.
Barron, Rachel "H.E.C. ...a new Chicano Landscape" El Andar, Winter 1999, Vol. 10, no. 3 p.17
Lemons, Stephen "Art Attack, Salon du Petit" Entertainment Today, September 5-8, 1998 p. 26
Woodard, Josef "Visions of L.A., Exhibit Gives Form..." Los Angeles Times, July 3, 1997, p. AS57
Galeria del Gallo, Madrid, Spain
Galeria Sin Fronteras, Austin, Texas
Huntington Museum, UT Austin, Texas
Instituto Cultural de Baja California, Baja California, Mexico
Laguna Art Museum, Laguna, California
Los Angeles County Museum of Art, Los Angeles, California
Mexican Fine Arts Center Museum, Chicago, Illinois
Orange County Museum of Art, Laguna, California
Santa Barbara Caridad Archive, Santa Barbara, California
Self Help Graphics, Los Angeles, California
2002-03 "In Residence", Damron Residence, Beverly Hills, California.
2001 "The T-shirt Show" Spiral Gallery, Los Angeles, California.
SELECT BIBLIOGRAPHY
PUBLIC COLLECTIONS
THANKS TO:
Mariana Esparza,
Russell David Liebert,
Jeff Miller,
Victorio M. Esparza,
Paul Sweeney,
Evan Klein,
Carey Hendricks,
Robert Sanchez,
Dean Larkin,
Jaymes Trief,
Dwight Douthit,
John Ellis,
Luiz Sampeaio,
Miguel Angel Reyes,
Monica Trasandes,
Frank Sanders,
Benjamin Ruiz Marshall,
Edgie,
Mary and Armando Duron,
Antonio Rael,
Greg Langlois,
David Schmutz,
Mat Gleason,
Larry Levi,
Richard Alexander Lou,
Clay Doyle,
Konrad Kemper,
Fred Dewey,
Michael Logan,
Rebecca Nevarez,
Self Help Graphics,
Tomas Benitez,
Ruth Bachofner,
Patricia Correia,
Steven Damron,
Bert Green.